Researcher
Shanghai, China
yaosiyan@hotmail.com
+8613916270518
https://www.linkedin.com/in/yaosiyan/
Research Design
Survey
Experiment Design
In-depth Interview
Focus Group Interview
Data Analysis
Microsoft PowerPoint
Microsoft Excel
R
SQL
Python
Front End
HTML
CSS
Javascript
PHP
Languages
Chinese
English
During my career break, I have been creating content related to healthy lifestyle on individual website and social media platforms to build and establish my personal brand. At the same time, I wrote two WeChat public articles for two clients of a consulting company to help them build a positive corporate image. I focused on improving my programming and copywriting skills, further enhancing my efficiency in communication and content creation, turning adversity into an opportunity for personal growth and skill development.
During this period, I navigated a series of family challenges, managing the aftermath of an accidental apartment fire and caring for a seriously ill family member who passed away during his hospitalization. Through regular resistance training and a healthy diet, I recovered from health issues, significantly improving my physical fitness and overall health. Simultaneously, training in self-discipline and willpower strengthened my resilience and determination. These experiences prompted me to comprehensively reassess and reflect on my professional skills and aspirations, preparing me to re-enter the professional field.
I spearheaded the initiation of the consumer studies program in China, optimizing both qualitative and quantitative research methodologies to facilitate collaborations across various departments. I played a pivotal role in orchestrating the design of studies aimed at supporting product development and discerning marketing trends. Concurrently, I provided guidance to team members, enhancing the caliber of competitive product analysis and refining focus group interview techniques, as well as elevating standards for data presentation. Simultaneously, I contributed to the analysis of data for clinical projects. Furthermore, I took charge of a volunteer database project and successfully established localized subject recruitment channels using WeChat official accounts and the WeCom platform.
I digitized the research agreement review process by refining workflows, drafting system requirement specifications, and executing usability testing. Concurrently, I oversaw and enhanced the functionality of two Microsoft Access Databases, elevating user experience through comprehensive database upgrades. Moreover, I accomplished the 2020 annual report of research publications for the Ministry of Education, delivering insightful analysis reports to inform decision-making across multiple systems such as IRB, subject recruiting, and data collection.
In the capacity of Research Design, I offered expert guidance for six experimental studies in behavioral economics and neuroeconomics, fostering effective collaboration with scholars from five different countries. Serving as Lab Manager, I exercised oversight over daily operations, implemented financial programs, and enhanced internal quality control measures. Furthermore, I took charge of developing and programming four behavioral economics experiments, streamlining efficiency, and actively managed the lab's online presence.
Master of Philosophy, Psychology
Bachelor of Arts, Psychology
Bachelor of Management, Financial Management
I have successfully executed four class projects and one practical project, specifically the Diantao App User Experience Optimization. The scope of these projects encompassed various aspects such as industry and market research, competitive analysis, user research (both qualitative and quantitative), creation of user personas, development of user journey maps, design of user flows, scene design, and information architecture.