Avatar

Siyan Yao

Researcher

Shanghai, China

yaosiyan@hotmail.com

+8613916270518

https://www.linkedin.com/in/yaosiyan/

中文页面

Bilingual Resume


Research Design

Survey

90%

Experiment Design

90%

In-depth Interview

80%

Focus Group Interview

70%

Data Analysis

Microsoft PowerPoint

90%

Microsoft Excel

75%

R

60%

SQL

60%

Python

40%

Front End

HTML

85%

CSS

70%

Javascript

20%

PHP

10%

Languages

Chinese

English



Work Experience

Career Break
Apr 2023 - Current
Shanghai

During my career break, I have been creating content related to healthy lifestyle on individual website and social media platforms to build and establish my personal brand. At the same time, I wrote two WeChat public articles for two clients of a consulting company to help them build a positive corporate image. I focused on improving my programming and copywriting skills, further enhancing my efficiency in communication and content creation, turning adversity into an opportunity for personal growth and skill development.

During this period, I navigated a series of family challenges, managing the aftermath of an accidental apartment fire and caring for a seriously ill family member who passed away during his hospitalization. Through regular resistance training and a healthy diet, I recovered from health issues, significantly improving my physical fitness and overall health. Simultaneously, training in self-discipline and willpower strengthened my resilience and determination. These experiences prompted me to comprehensively reassess and reflect on my professional skills and aspirations, preparing me to re-enter the professional field.


Senior Researcher, Consumer Science / Clarins
Apr 2022 - Mar 2023
R & D Shanghai

I spearheaded the initiation of the consumer studies program in China, optimizing both qualitative and quantitative research methodologies to facilitate collaborations across various departments. I played a pivotal role in orchestrating the design of studies aimed at supporting product development and discerning marketing trends. Concurrently, I provided guidance to team members, enhancing the caliber of competitive product analysis and refining focus group interview techniques, as well as elevating standards for data presentation. Simultaneously, I contributed to the analysis of data for clinical projects. Furthermore, I took charge of a volunteer database project and successfully established localized subject recruitment channels using WeChat official accounts and the WeCom platform.


System Analyst & Research Specialist / NYU Shanghai
Jan 2020 - Apr 2022
Office of Research

I digitized the research agreement review process by refining workflows, drafting system requirement specifications, and executing usability testing. Concurrently, I oversaw and enhanced the functionality of two Microsoft Access Databases, elevating user experience through comprehensive database upgrades. Moreover, I accomplished the 2020 annual report of research publications for the Ministry of Education, delivering insightful analysis reports to inform decision-making across multiple systems such as IRB, subject recruiting, and data collection.


Research Specialist / NYU Shanghai
Aug 2016 - Jan 2020
Behavior and Experimental Economics Lab

In the capacity of Research Design, I offered expert guidance for six experimental studies in behavioral economics and neuroeconomics, fostering effective collaboration with scholars from five different countries. Serving as Lab Manager, I exercised oversight over daily operations, implemented financial programs, and enhanced internal quality control measures. Furthermore, I took charge of developing and programming four behavioral economics experiments, streamlining efficiency, and actively managed the lab's online presence.


Research Assistant / University of Minnesota
Sep 2012 - Jul 2014
Center for Interest Measurement Research (PI: Prof. Jo-Ida Hansen)
Jan 2013 - Mar 2014
Cognitive Neuroscience Lab (PI: Prof. Chad Marsolek)

Education

University of Cambridge
Oct 2014 - Jul 2015

Master of Philosophy, Psychology


University of Minnesota
Jan 2012 - May 2013

Bachelor of Arts, Psychology


Shanghai Maritime University
Sep 2005 - Jun 2009

Bachelor of Management, Financial Management


Professional Training

UX Course for User Experience Research and Design
Nov 2021 - May 2022
izhiqun.com

I have successfully executed four class projects and one practical project, specifically the Diantao App User Experience Optimization. The scope of these projects encompassed various aspects such as industry and market research, competitive analysis, user research (both qualitative and quantitative), creation of user personas, development of user journey maps, design of user flows, scene design, and information architecture.